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Neurocoaching, Shadow Coaching and Emotions
Today social media is jammed with airbrushed perceptions of positivity, happiness and fulfilment and influencer posts about positive vibes, telling us not to allow negative energy or thoughts get to us.

Instead of facing their own darkness many people start to follow the latest “feel good” New Age fad they find. The so called gurus, prosperity preachers, and law of attraction pushers use the ‘feel positive all the time’ that blocks anything negative that doesn’t fit in with their teachings to keep people hooked. Hooked on buying their courses, books, products. It’s so easy to get drawn into this promised world of joy and happiness…but it’s not realistic.

It is not just unrealistic, but also a recipe for never growing or truly learning who you are.

Two of Carl Jung’s major Archetypes are The Persona (what we would like to be and how we wish to be seen by the world) and The Shadow.

The Shadow Self is an archetype that forms part of the unconscious mind and is composed of repressed ideas, weaknesses, instincts, impulses, desires, perversions and embarrassing fears. This archetype is the darker side of the psyche, representing wildness, chaos and the unknown. Jung believed that these dispositions are present in all of us and are can form a strong source of energy that can be used for both good and bad purposes..

There is a shadow side to almost every positive thing we can do for ourselves, including self-development and spiritual practice.

The dark shadow traits, in the corners of our unconscious minds, never become adequately integrated into most people’s conscious minds because they never recognize their shadow self. Most people simply continue on accumulating dark desires, motivations and fears. The danger is that the unchecked shadow can become a dark behavioral driver fuelled by negative emotions. Hence the important need to identify, integrate and learn how to manage our Selves and the emotional energy that drives them.

Like it or not, the ugly parts of our humanity are where growth can occur. Shadow avoidance shields us from the truth, it disconnects us from our feelings, and helps us avoid the big picture of our life.

The unchecked shadow can become a dark behavioral driver fuelled by negative emotions. Hence the need to identify, integrate and learn how to manage our Selves and the emotional energy that drives them.

Emotions can serve as flags indicating an opportunity for us to learn. Challenge, sorrow, change, discomfort, conflict, hatred, depression, and anxiety are paths to growth and change. We can explore and accept the parts of ourselves we are urged by others to keep hidden. Painful or uncomfortable experiences enable us to grow past our current emotional and spiritual states.

Shadow avoidance can result in emotional repression and numbing, , unbalanced emotional development, detachment, spaciness, negation of the self, exaggerated “positive thinking,” a devotion to health fads and special diets, tolerance for bad behavior, weak boundaries, lack of moral compass, self-judgement, and delusions of “higher” grandeur (the false notion of having reached or reaching “enlightenment”).

The quick-fix, pain-numbing fashion prevalent at the moment negates truly entering into the darkness and facing and working through our pain. Shadow avoidance has the toxic by-product of feeding the desire for pleasure to avoid our pain. This collective lack of willingness to seek deeper terrain is simply masking our raw and wild, primal self.

Plastic fast-food spiritual fads like “manifesting,” “tantra,” and the like have become common norms and filled up the vacuum left by the slow disintegration of mainstream religions.

There is a place for positivity, but most of the time it is used an avoidance tool, which is dangerous.

All of us, at times, get stuck in a pattern of negative emotions. Sometimes we need an unbiased third party to help us see what we are running from or challenge us to face what we are unwilling to feel. Friends and loved ones can’t do it for us; we have too many emotional ties.

Doing this difficult work with an accredited Neuro Coach, can lead to lasting change, personal growth. It takes real courage to stop pretending you have it all together and face your shadow, your sadness, that side of you that contains all the parts of yourself that you don't want to admit to having. It is at first an unconscious side. It is only by becoming totally aware of our various Selves that we can recognize, acknowledge and work with our shadow.

The path of individuation asks for total integration of all facets of the self. We shouldn't diminish what we are experiencing by undertaking fake positivity. Uncovering and understanding the self is a lifelong journey that demands rejection of the mask of positivity. How can you be yourself if you do not know that self? The path of individuation is through self-knowledge.

The universe exists only because there is an equilibrium of dark and light. That’s the human challenge.

Mindfulness and meditation are powerful tools to help prepare the mind and brain for change. Whereas it's the evidence-based, neuropsychological change (brain-mind-body) models that provide us a structured path for self-growth and self-management.

Accredited Neuro Coaches employ Advanced Neurocoaching Change Models capable of changing their clients mindsets (Key Behavioural Drive Emotions with attached Beliefs and Attitudes) in an accelerated learning and empowering environment.

Many practitioners claim to use neurocoaching simply for marketing purposes. On close scrutiny of their coaching models they are merely attaching a new name to the old school counselling model; that is, they use a skills base coaching model with results that are not measured and more importantly, sustainable.

Neurocoaching goes beyond false promises about change and utilizes a research-based and scientifically validated Brain-Mind-Body Approach.

Neurocoaching integrates research from many proven disciplines into a user-friendly model of practice.

A genuine Neurocoaching intervention employs Cognitive Neuroplasticity Models of Change that are experiential in nature and also integrate the following key psychological principles and techniques : Self-actualization, Self-Concept, Self Esteem, Self Identity and Working in the Conscious, Unconscious and Super Consciousness Zone, Direct Visualization.

Changing behavioral drivers cannot be achieved by using the many simplistic, outdated models of coaching still widely promoted in the coaching industry/literature.

Many so-called "certified coaches" churned out by the scores of online coach training providers are simply doing more harm than good. Meantime, many large, high-profile coach training schools are teaching ‘old-school’, outdated, simplistic models of coaching dressed-up as Neurocoaching that in reality are just re-labelled, old performance counselling strategies or, in some cases, scientifically unproven fuzzy techniques such as NLP or neurolinguistic programming. NLP is regarded as a pseudoscience and not a true science. It is not accepted in any serious scientific circles and no college teaches NLP. Very few psychologists even know it and it lacks credibility in the corporate arena.

There is a “new alliance” between neuroscience, psychotherapy and new school coaching that is now taking place.

The Neurocoaching Diploma Course places graduates at the forefront in the coaching world marketplace by providing them with world-best-class, cutting-edge, proven Change Models and Tools.

The Institute's Graduate School of Neuroscience renowned Masters Level coach training course in NEUROCOACHING:

The Institute's (established 1994) globally recognized, credentialing, Diploma Course in Neurocoaching provides the latest, cutting-edge neurocoaching technology, proprietary tools and techniques. Clients include many of the world's top 100 companies.

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