Contents: Neuro Self Transformation Methodology, Neuro Coach, Master Certified Coach Course, behavioral coaching, self transformation methodology, neuroscience, Neuro Coaching, coaching skills and knowledge, neuro self transformation models, Certified Master Coach Program, Neuro Coach, self transforming brain, neuro coach.











  Peak Performance
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   Coaching Process
   The Science
   NST Coaching Model
      - Content
   Course Territorial
  Institute's 25
       Year History


neuro self transformation, neuro coach, behavior change models, coaching, neuro coach change,

Master Neuro Coach Course : Neuro Self Transformation (NST) brain change, change, master coach course, coaching, self transformation, methodology,

neuro self transformation, coaching methodology, behavior change models, behavioral change,  
   "Neuro Self Transformation and the behavioral coaching model, pioneered over the last two decades by BCI's Zeus and Skiffington, integrates the most advanced research findings in the fields of neuroscience and brain-based learning into an elegantly simple and highly effective validated coaching process that is taught to the Institute's select students." 
-ICAA -Center for International Education Report.


Neuro Self Transformation (NST)
 ™- 'Behavioral Exchange' Models

  Empowering people to reach peak personal / professional performance,
well-being and an improved state of health.
-The Self-Transforming Brain


Self-transforming brain
The self-transforming brain refers to the ability of the self to consciously change/modify the brain’s neural network (neuroplasticity) through structured mental activity in order to experience selected future events with a more positive outcome and a life with more happiness and fulfilment.  



The path for measurable, sustainable SELF TRANSFORMATION !

- Become the person you want to be!!
Our very identity (the very essence of who we are) is enmeshed in our brain’s neural circuits.
When our mind changes, our brain changes, too. What flows through our mind sculpts our brain. Thus, we can use our mind to change our brain for the better--which will benefit our whole being, and every other person whose life we touch.

In this course you will learn how to use the Institute's proprietary Neuro Self Transformation methodology (see below page*) to activate these brain states, and rewire the brain --for greater performance, well-being, fulfillment and inner peace.

The Neuro Self Transformation methodology incorporates the principles of Behavior-Based Coaching -that involves helping people identify and manage their true self and their positive behavioral drivers that; a) produce the most effective results in either or both an organizational setting and their personal life and, b) enhance their well-being. As a result, clients become more knowledgeable about themselves and their world, as well as become more successful, healthy, vital, adaptive and happier. 

The five primary influences to NST incorporated in the Neuro Coaching Model:
1) Neuropsychology / Neuroscience -the study of the relationship between behavior, emotion, and cognition on the one hand, and brain function the other.
2) Emotion Focused Approach – how to become aware of and make productive use of emotions that control how we think and our actions.
3) Evolutionary Psychology - explains mental and psychological traits as the functional products of natural selection.
4) Cognitive-Behavioral Approach -how to enhance thinking skills, conceptual thinking and decision making e.g.; self-responsibility.
5) Solution-Focused Approach - focusing on solutions not problems e.g.; finding out what works and doing more of it and stopping doing what doesn't work and doing something else.

Neuro Self Transformation is an integrative solution-oriented approach to behavioral change primarily based on advances and research in the field of neuroscience.  Today, the fields of neuroscience and quantum science allow us to go well beyond just a cognitive approach (just changing how we think)! Traditionally change agents take a costly, time intensive cognitive approach (via training, coaching or therapy) that only provides limited results (50% to 60% success rate even when delivered by qualified psychologists). 

Brain plasticity
Todays behavioral science confirms that you can change your brain to become who you want to be
. The belief that we are the same one moment to the next, or one year to the next, is a delusion. Neuroscience shows us that the brain and body is constantly in flux and that there is no unchanging, fixed SELF. The ongoing breakthrough research in neuroscience provides us a blueprint how to teach people to easily access and exchange their primary behavioral drivers to obtain more sustainable, favorable outcomes.  

Self-perspective –through Self-exploration and Self-discovery -leading to Self Integration.
Achieving Self-Awareness.
Some of the basic components in the Neuro Self Transformation (NST) Change Models that allow people to exchange behavior patterns / modify their actions to develop themselves are:
Multiple Selves, Reframing, Directed Visualization, Self-Dialogue, Advanced Role-Playing, Mindfulness and the use of key Emotions –with the following key psychological principles: Self-Concept, Self Esteem, Self Identity and Working in the Conscious, Unconscious and SubConscious Zone etc. Recent research in neuroscience has provided insights into the cognitive basis of these components.

The Model is all about discovering our true potential. A potential we may never possibly achieve, if we were not able to communicate with SubConscious -to discover the ‘You’ that we were always meant to be.

The Proprietary Neuro Coaching Model incorporates evidence-based methods that brings about changes in neurological networks. The proven Change Model (developed and copyrighted by Dr. Zeus -Institute's Founder -see below page) is used by our Corporate, Government, Institutional and individual clients around the world who have been generating measurable, quick results for over 20 years.

Some key aspects of the Neuro Coaching Model:

The ‘secret of our life’ and purpose of being -In Search of our True Self.
The "True" Self is the final level of awareness, it is peaceful, harmonious, and averse of dominating emotion.

NST repatterning of neural pathways is executed by way of supportive feedback in a calm, relaxed physical and mental state.

By using NST the client is not only shown how to restore the function of the prefrontal cortex during the change process but also empowered to self-coach so they don’t elicit unhelpful actions or habits. If people are not aware of their impulses then they can’t subjectively or cognitively control the them. Hence why a mindfulness component of the Models helps them identify their impulses.

We cannot locate the source of our self as our brain does not have a specific location associated with the self. It is simply the height of emotional sensitivity or state of mindfulness where one is aware of what is happening as opposed to letting things dwell in the semi-consciousness as emotions driving behavior. Gaining Awareness allows us to see our environment without the baggage of assumptions, heuristics, and other cognitive biases. We can see what is actually in front of us and make clear decisions without unbiased perception that brings us closer to fulfilling our potential and purpose of being.

Fulfilling our potential -through NOT changing ourselves -but rather, to achieve the best outcome required today, Exchanging Default Behavioral Drivers with Misplaced Drivers that have worked well our in the past ..

Through achieving authenticity by aligning our behavior with our vision of a successful outcome/future, we can permanently change our existing relationship to ourselves and satisfy a host of deeper needs.

All behavior models involve processes, most of them unconscious. NST also helps clients understand the unconscious processes that combine to form particular behaviors. Once you and your client know exactly how and why they behave or feel certain ways in certain situations you can help them exchange relevant behavioral drivers so they can feel and act in a more positive and controlled way to produce desired outcomes.


Zeus’s Experiental Focus Attention Steps

                                                    Steps to Changing our Brain.

       – Sight, Sound etc

      – Wandering Mind


    - Deep slow breaths. Becoming calm, relaxed

    - Clearing away extraneous thoughts



   – Visualization


   - Changing Past Results

   - Being Present


    – Thoughts

  Body Sensations

     – Self Change / Growth

  Improved Levels of Consciousness
  Journey from Potential to Fulfillment

         Zeus Experiental Focus Attention Steps Model. © 2015-2018





'The Father of Behavioral Coaching' -HR Review

My first books, written over fifteen years ago now, focused on providing an introduction to Behavioral Coaching and establishing a professional educational standard for the emerging coaching profession...
..Whereas today's Master Coach Course, which I continually update and develop with some of the world's leading brain and success experts, contains the latest behavioral change tools and coaching best practices.
-Dr Perry Zeus (recognized as one of the pioneers of the coaching discipline.) at the recent The Brain and Coaching conference.


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